This post was last updated on March 18, 2020.
So you’re thinking of taking the plunge into YouTube for your business, are you? It’s a smart move, given that 300 hours of video are uploaded every single minute to the platform, but it may not seem as easy as it was to learn how to create a website. Relax – we’re going to give you a breakdown of some basics to get your YouTube business channel up and running.
It’s time to put on your director’s hat! Here are the steps you need to start a Youtube channel:
Start with the basics
Fill in the about section
Channel your art
Know your market, know your content type
Lights, camera, trailer!
Upload your first (official) video
Optimize for search
Stay consistent
Integrate your channel in your website and social
Engage with your community
Think about investing in YouTube ads
Analyze, optimize, repeat
01. Start with the basics
The first thing you’ll need to do is actually create your business channel, and YouTube makes it incredibly easy to do. With just a couple of clicks, you’ll be ready to dive into setting up your new channel.
Sign into YouTube and click on the user icon at the top right of the screen
Click on the gear icon to get to your account’s YouTube Settings
Click on Create a new channel
Then choose “Use a business or other name”
Add your Brand name and click create
02. Fill in the about section
If you're wondering how to start a YouTube channel that draws attention to your brand, the next step is to fill out your profile and channel description. This is the first option you see after you have created a channel. Here, you should describe your brand and what viewers can expect to see on your channel. This is also a great place to add links to your website and other social media networks that you use. This description will appear in more than one place on your channel, so be sure to put your best foot forward when filling it out!
03. Channel your art
When you go to a YouTube channel, you’ll immediately be greeted with a large banner displaying the channel name. This is your cover photo and is prime real estate for introducing your brand.
You can make your cover photo as extravagant or minimal as you’d like, but just make sure that your brand is the focal point, as it’s going to be the first impression someone gets upon entering. Luckily, there are a great assortment of tools to get you started if you don’t happen to be a seasoned graphic designer. Friendly reminder: YouTube recommends uploading your cover photo at 2560 x 1440 pixels with a maximum file size of 4MB.
04. Know your market, know your content type
Since you’re starting a YouTube channel for your own business, you should have more than enough source material to work with, and you can approach your video content in more than one way.
If you have a complex product and want to empower your customers to learn more about it, video tutorials might be a great avenue for you. Want to show off great reviews from your customers? Testimonials may be the way to go. Even better, do both! This way, your channel has a variety of content to consume, which can resonate with different viewers.
You should also create content that’s aimed at your target demographic of your business. This is a powerful inbound marketing technique that draws customers toward your brand. The more that you cater to your target market, the more likely they will want to look into your business services.
05. Lights, camera, trailer!
Like your channel art, you’ll also want to create your channel trailer. Channel trailers are usually short and sweet, and are a good introduction for new visitors. You can let your audience know who you are, what your business is all about and what kind of content they can expect to see in the future. Creating your channel trailer will also be good practice leading up to your first video.
06. Upload your first (official) video
At this point, you’ve probably done a fair amount of research about your first video, and if you already have your channel trailer under your belt, you have a bit of practice as well! Now it’s time to take and say “action.”
Once you’re done filming and editing your first video, it’s time to upload it. Given that YouTube relies on video uploads, you’ll find the upload option at the top right of the screen when you log into your account.
You’re not done yet, though!
07. Optimize for search
When uploading a video, you’ll be asked to fill in a title, description, and tags. These are essential components to have your video easily discoverable in YouTube search, so don’t skimp on them!
Much like SEO for your own website, YouTube has its own set of parameters for you to optimize your video for search. Fill these sections out to the best of your ability using keywords to describe the video and your business. A keyword-rich (but not heavy) title and description can go a long way and you’ll be able to see what works for your videos as you progress.
If your video is well optimized for YouTube itself, this can extend to search engines as well. As a Google-owned product, YouTube has tight integration with the search giant. If you play your cards right, you’ll find your videos ranking high on both YouTube and Google.
08. Stay consistent
Don’t expect success if you plan to create a YouTube channel, upload one video and then neglect it completely. Creating a successful YouTube channel takes time and effort, and viewers expect consistency from the channels that they subscribe to. After your first video, be sure to plan the next few videos ahead of time.
Unsure if you’ll have time to shoot a video every week or every other week? Not a problem! Take a day out of your schedule to shoot more than one video and release them on your own schedule.
09. Integrate your channel in your website and social
You have a website and now a YouTube channel. Great! Now it’s time to share your videos outside of YouTube and your website should be their first stop. Here are a couple of ways to showcase your videos on your website.
Front and center: Your videos take time and effort to create, so why not show them off? You can add your YouTube video to the home page on your website so it’s one of the first things that a visitor will see!
Blog all about it: If you have a blog on your website, then your YouTube videos have a home away from home now. You can embed them right into new blog posts and even tell your website subscribers by sending a newsletter!
Add a YouTube Playlist using Wix Video: Want to keep your website visitors immersed in your video content? We have your back! With Wix Video, you can add a YouTube Playlist directly to your site with just a few clicks.
Sync your website with your YouTube Channel or Playlist: You can easily add a YouTube feed to your Wix Video widget. Every new video added to the channel or playlist you connect will be available in the Wix Video widget!
Go Social: Take pride in your work and share your content on your business social networks. The more you share, the more exposure, and that’s what this is all about. Share it everywhere!
10. Engage with your community
YouTube wouldn’t be what it is today without viewers actively viewing and engaging with video content that businesses like yours and people like Jenna Marbles create, so make sure to engage back!
You need to build a community around your channel, and engaging with your viewers is a very important step. Reply to comments, ask and answer questions, and most importantly, listen to them! Your viewers want to watch your content, so remember to give them what they want.
With a well-nurtured community, you’ll likely get some free word of mouth advertising in the process, too.
11. Think about investing in YouTube ads
Ready to take things to the next level? At some point, you may want to look into investing into YouTube Advertisements to get your brand out there even further. Even if you’re not sure where to start, there’s a wealth of information available to you to get you where you need to go.
If you’re looking to target a specific age group, gender, interest, or location, YouTube Advertising can help you do it all.
It’s not imperative that you use YouTube ads, but it could very well be a suitable offering for your channel. Just remember that with the right combination of content and engagement, much of your growth will be organic. YouTube ads can just be the icing on the cake.
12. Analyze, optimize, repeat
Even the best can do better. Once you have a foothold on your channel, it’s time to get a bird’s-eye view of how it’s performing. YouTube Analytics will help you along the way and will guide you in the direction of how you may want to optimize your videos for the future.
Analytics will allow you to get insight on the people who are watching your videos, which allows you to hone into your target demographic even further. It’ll also give you a better idea as to why one video may have performed better than another. It’s a powerful tool for your budding channel.
Looking for a good example? Take a look at the Wix YouTube channel!
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